Our Story

Hi, I’m Helen - the face behind Ivy & Rue. 

Ivy & Rue began because I could never find the kind of jewellery I wanted close to home. I’d spend too much on overseas orders, only for pieces to tarnish quickly or leave my skin stained. Eventually I thought, why not create the jewellery I’d been searching for?

Every piece on this website is sourced right here in Tāmaki Makaurau, Auckland, and chosen with so much love. My style is simple, minimal, and timeless – the kind of jewellery you can wear every single day – and that’s exactly what this collection reflects. All of our designs are 18k gold-plated 925 sterling silver, tarnish-free and hypoallergenic, so they can be enjoyed without compromise.

I’m always on the lookout for inspiration (usually after admiring someone else’s jewellery and rushing home to Google it!), and I can’t wait to keep growing the collection over time. Thank you so much for supporting this little dream – it honestly means the world.